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How this Indo-French company is braving the odds to revive Pashmina¿¿¿s lost glory

How this Indo-French company is braving the odds to revive Pashmina¿¿¿s lost glory

Feature in YourStory (India's top startup journal).
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A ¿¿¿Srinagar Boy¿¿¿ weaving the finest Pashmina ever

A ¿¿¿Srinagar Boy¿¿¿ weaving the finest Pashmina ever

News article upon setting record for the finest handwoven Pashmina fabric ever recorded.
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Kashmiri gives new identity to pashmina in world market

Kashmiri gives new identity to pashmina in world market

Article in The Tribune - one's of India's oldest newspapers

Feature on Jos&fine as it emerged as a fast growing startup in the Kashmir arts and crafts industry.
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'All pashmina is cashmere but all cashmere is not pashmina'

'All pashmina is cashmere but all cashmere is not pashmina'

Article and interview of our co-founder and MD in Mint Lounge (The Hindustan Times).

  • What is Pashmina?
  • Difference between Pashmina and Cashmere?
  • How to identify an authentic Pashmina shawl?
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